“The secret of change is to focus all of your energy not on fighting the old but on building the new. ”
As the apparel industry struggles with garment fit this ancient quote from Socrates has never been more relevant. Non-inclusive garment sizing has consumer complaints of body shaming at an all time high and industry attempts at mass garment customization have not demonstrated a substantial fit improvement of made-to-measure from ready-to-wear. Curated size selection platforms are becoming the norm for those lacking the time to peruse a surplus of products with erratic sizing and fit. It is time to ask why, with the technological platforms for made-to-measure, automated garment design and anthropometric analysis in place, garment fit continues to fail to impress.
Perhaps it is time to focus all of our energy not on fighting old methodologies but on building new methodologies specific to virtual environments. The research on this website is directed at methodologies to improve garment fit because..
“Fashion should empower, not dictate!”
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